School Boy Humor, Mayday Parade free essay sample

Hello out there, Ive been hearing so many replica bands lately who seem like their doing something different, but their just doing bad imitations of more popular bands. It irritates me when I cant remember what songs go with what band, cause a large amount are starting to sound alike! Okay Now I have a few bands I think you guys should try out School Boy Humor, Yeah thoughts of No Way were creeping through my head until I heard a fun pop/punk tune that made me take another listen. Dont Look Back! Signed to Vagrant Records, from Little Rock, Ak with producer Geoff Rockwell ( he worked on Forever the Sickest Kids album). This band is definitely one for a fun mood when you want to hear a great pop/punk tune like the bands song Camera Shy. Have a listen: MySpace. We will write a custom essay sample on School Boy Humor, Mayday Parade or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page com/SchoolBoyHumor Now, for anyone who likes rock vocals and an alternative sound, then my I suggest a dose of Mayday Parade and their song When I get Home. The band spent time on the Vans Warped Tour and Released A Lesson in Romantics on July 10, 2007. Derived from the merger between the bands A Kid named Chicago and Defining Moment, the band is signed to Fearless Records. Do you like Boys Like Girls? Do you enjoy Kings of Leon? Try Mayday Parade PureVolume.com/MaydayParade Also I heard a band Artist Vs. Poet, I like the song Runaway its catchie But is that the only good song? What do you guys think of this band? MySpcae.com/ArtistVsPoet Until Next Time, Gotta have music,

How to Craft Marketing Copy That Wins Over Your Dream Audience

How to Craft Marketing Copy That Wins Over Your Dream Audience It’s every business owner’s dream to work with their ideal customers. But most of the time, we’re stuck working with clients who are either a wrong fit or difficult to work with. Being able to attract your dream audience can make an amazing difference in how you work. It not only makes you more motivated but it’s also a healthy way to run your business. With that said, part of attracting the kind of people you want to work with lies in your marketing copy. When people go to your site, the first thing they’ll read about you is your message. When you convey the wrong things, you might receive interest from people who often don’t end up as customers or just aren’t a good fit for you. That’s why it’s important to be conscious in what you communicate so you get targeted business prospects that love what you do and whom you’d enjoy working with! Improve your copywriting with these free templates!Get Your Free Copywriting Templates Getting to Know Your Ideal Customers A crucial part of establishing the right message lies in who your ideal customers are. Never just assume who your likely audience is. You need to do some sort of market and competitor research  so you don’t have to go through numerous trial and errors. Don’t waste your time doing guesswork when it comes to your message. Follow the steps outlined below to make sure your message resonates with your dream clients! Discover and Understand Who Your Dream Audience Is One of the secrets of winning over your ideal customers is all about getting clear on the type of people best suited to you. That’s why finding who your best and true customers  starts with what you like. The best person to work with is someone who won’t just pay you handsomely (although that would be awesome as well), he or she should be a joy to work with as well. Once you know who exactly to look for, everything else just falls into place. But first, you have to start by being clear on who your dream audience is. This could either be a company or person you’ve worked with in the past, or even a fictitious persona you’ve just drawn up. Start by asking yourself: what kind of people do you (or would) enjoy working with? List out a number of traits or look back at past clients who you liked. Let me give you an example of one of my dream client profiles: My first deal client is a small to medium-size company looking to grow their sales. My person of contact wields a significant amount of decision-making weight. He (or she) can decide on copy matters without having to consult with a reviewing panel. He’s not afraid to try new things and knows what he’s looking for, which he makes sure to communicate clearly to me. Moreover, he values me as a crucial member of the team so my rates aren’t an issue. He knows the value of my work and frequently contacts me for any project he might need help in. Once he sees the results of the past projects, he continues to send work my way. The more detailed your customer profile is, the better. More than just adding a significant amount of details, you can also create more than one ideal customer profile. You can develop an ideal client profile similar to the above with just three steps. Here’s how: 1. Define yourself first to establish the attributes that make them ideal. If you know who you are as a person, you’ll most likely know the type of person you’d love to work with. Start with the usual key traits that show up whenever you’re working with a client or interacting with customers and base off from that. For instance, if you’re the independent type when working, you might prefer someone who lets you do your thing and won’t micromanage you. If you’re the kind of person who likes being heard, include in your customer profile that they need to be open to feedback and suggestions. If you have a non-negotiable stance on your rates, you can include that he or she is the type who won’t lowball your rates. 2. Define your customers’ basic details. Now that you’ve established the part about what makes them your dream customers, it’s time to determine the other details. You can start with the following details: Company size Industry Location (local or anywhere) Work role Online hangout places above are just some factors you can consider to start with. Feel free to add more if you think a detail is relevant enough to be included. 3. Don’t be afraid to delve deeper. The last step is the most crucial of all. You need to get to know them deeply to have an effective message they’d want to read. Get familiar with their needs and wants to make sure your message speaks to their innermost desires, needs, and problems. 6 questions to ask customers to improve your sales.You can ask the following  questions to start with: What do they like? What does he or she value the most when it comes to choosing someone to work with? What are their struggles? What are their most prominent beliefs and opinions? What do they aspire in their life and business? What keeps them interested? These are just a few questions to help you imagine who your likely ideal audience is. Once you have a distinct image of the kind of customer you want to attract, writing a message that speaks to them becomes much more manageable. You can also add other psychographic details such as education level, personality type, fave blogs, and political affiliation, among others. Including most of the above will definitely allow you to build a complete picture of who your ideal customer is. Once you have that, crafting a message that speaks to your target market will be a much easier task! Determine What Their Pain Points Are Now that you have a complete overview of your ideal customer, it’s time to zero in on their pain points. This is a particularly important part because crafting the kind of marketing copy that attracts is your dream audience is all about knowing their problems and needs. However, it’s important that you don’t make any assumptions about your audience during this process or your message won’t likely resonate with them. That’s why you should start by asking the right questions. Use focused and open-ended questions that will allow you to learn more about your prospects and their struggles. For example, if your target is small business owners looking to expand, you may ask them questions like: What has stopped you from growing your business so far? Why? What aspect of your business has taken the most time and money? Why? What’s your number one complaint about running your business? Why do you think it’s happening? If you noticed, the above questions sought to pinpoint a particular issue first and then the reasoning why that problem occurred or keeps on happening. This line of questioning allows you to get to the root of the problem and gain much deeper insights on how you can help them solve that particular issue. Another method you can do is to analyze how they interact online. Should you have limited or no chance to survey your ideal customers, you can look at the places they hang out on online such as social media  and forums. Some things you may want to look at are: What do they frequently ask about or discuss with others? What kind of information are they consuming? Are they frequent readers of marketing blogs or news sites? What can you glean from their online behavior? Do they spend more time on social media than any other platform? Why could this be so? The key here is to keep asking and asking until you get to the crux of their behavior. Maybe they’re on social media so much because they’re invested in the personal lives of others or are managing their business pages. You can then note the info down and see later on if it’s something you can use in your message. Whether you choose to engage with your ideal customers directly or analyze them from a distance- the important thing is to listen. Listening well will allow you to peel back the layers of their persona and what they’re struggling with. If you’re able to do that, you’ll be able to glean valuable customer insight that will allow you to speak to their inner desires and concerns. But don’t just resort to using your knowledge of your customers’ pain points to twist the knife and aggravate their pain. A more sustainable and non-icky route is to use it so you’ll know how to position yourself as the solution. Once you know what makes them tick, you’ll know the exact things they’re experiencing and would want to avoid. You can then use the information so you can figure out which pain points you can then help solve. From there, you can also figure out which desires you need to fulfill or fears of theirs you can help overcome which can be the basis of your business offer. Position Your Offer as the Answer to Their Pain Points This takes us to the next step which is to position your offer as the solution to their problems. You have to be able to convey how you can provide value in their lives and how you can help solve any of their particular pain points. You can include any of the following to position your offer: Name your target audience. It’s important that it’s clear to your ideal customers that your business is geared toward them. You can do this by naming them directly or characterizing them in your message. Here’s a great example by Lever: In their message, they make it clear that their target audience mainly consists of recruiters and hiring managers. Show them that you understand them. This is where your research comes in. Mention a specific issue they’re likely still struggling with and include that in your message. This conveys that you know them and are intimately familiar with what they’re facing. Toggl (image below) does this by including the line â€Å"Where did the time go?† For many of us, it’s easy to lose track of time and wonder how you spent it all along. The brand aptly addresses the said concern with the headline they used in their homepage. State your key benefit. For this part, make sure you include the most compelling reason why they should do business with you. Buffer does this below by stating that they can help you save time when it comes to managing your social media. Provide a context on how you can help them. To make your message more powerful, it’s not enough to mention a specific benefit. Take it a step further and provide an instance when your product or service can be valuable. This makes it easier for them to understand how your offer  fits in with their needs or problems. Shopify does this by stating that you can use their platform â€Å"whether you sell online, on social media, in store, or out of the truck of your car...† It makes it easier for Shopify’s visitors to self-select whether the platform is suitable for them or not. Add your most compelling differentiator. It’s not enough to offer them the solutions they need, you also have to let them know what makes you different from your competitors. You can do this by mentioning a USP that fulfills a specific problem your core audience.Dreamland does this perfectly by stating that they’re â€Å"The only brand with the rights to use the patented Miracoilâ„ ¢ springs - the world's most advanced spring system to date.† Once most or all of the above are in place, you’ve now made a solid positioning that will grab the attention of your ideal customers! Here's how to craft copy that your audience will connect withCrafting Copy That Your Audience Can Connect With Now that you’ve got their attention, it’s time to craft your marketing copy in a way that your audience can resonate with. No matter how well you’ve positioned yourself, it won’t mean a thing if you can’t properly translate that into your message. That’s something you can accomplish through the below tips. Create the Perfect Hook Through Social Listening Leading with the right hook allows you to build on the interest of your prospects and encourage them to read more about your message. To craft the kind of hook that will win over your audience, it has to first speak to what they’re going through- specifically their wants and fears. You’ll know what those are by doing social listening research  that involves: Tracking mentions of your brand or business on social media (e.g. Facebook, Twitter) Checking out review sites on what customers are saying about your products or services (e.g. Amazon, Yelp) Analyzing your online metrics to see if there are any patterns or trends you should take advantage or steer clear of (e.g. increased traffic from Instagram, backlinks from bad sites) Doing the above can clue you in on the conversation that’s going in on their heads and what kind of words they’re using. The key here is to use the same words in your message so they can resonate with what you’re trying to convey. For example, if the primary concern of your ideal customers is self-improvement, use words that would tie in with that concept. Using words like success, purpose, transform, achievement,  and their variations to hook your target prospects is an effective way to cater to their deepest desires and needs. You might craft your hook like this: Transform your life and finally achieve the business success you’ve always wanted! Let me help you become more confident and proactive in building a business that aligns with your life’s purpose. Craft Boredom-Free Messages That Stick to Mind If you haven’t noticed, today’s web readers get bored fast. And bored people hop on to the next thing that will catch their attention. So once you catch your ideal customers’ attention, you need to be able to keep it with a boredom-free marketing copy that will stick to their mind even after they’ve finished checking you out. One of the ways you can do that is by writing conversationally. Why? Because people won’t be able to connect with your brand or business if you’re always talking jargon or doing a lot of â€Å"business speak.† That’s why it’s important to craft your marketing copy like how you talk. Use â€Å"you† a lot and don’t make the mistake of only talking about yourself or your business. Just like in real life, no one likes people or businesses that are always full of themselves. Your message should be about them and what they could get from you. Another way to keep your readers from being bored is to avoid marketing buzzwords. Using marketing drivel doesn’t add any value to your message and will only serve to make you sound hollow. Moreover, it makes you sound like everybody else which is the surest way to be thrown into the â€Å"businesses no one really remembers† category. The key thing to remember here is to just make sure your brand sounds real. If your brand is a reflection of yourself, incorporate parts of yourself that you want to show. Maybe you have a straightforward, no-BS approach way of communication, then make sure it’s evident in your copy. One particular example of a business that does this well is Firebox. It’s a fun, humorous brand that likes incorporating amusing takes on gift-giving. Check out their latest homepage copy: They tweaked their site’s headline in light of the Christmas season to let people know (cheekily) that the holidays is really all about the gifts. You don’t always have to use humor to make your message interesting. Just do most, if not all, of the above tips and you can make your brand appear more accessible and easier to connect to! Sell Without Using Hype Hype-based selling is all about using exaggerated tactics to fire up readers so they would be more compelled to buy. Although it’s common to see this type of tactic used on today’s marketing copy, it can easily backfire since you’re trading your credibility for short-term returns. It’s much better to go for a method that’s much more viable to use for the long run because it’ll help build loyalty toward your brand. A good example of a hyped up claim is, â€Å"If You Know How to Write, You Can Be a Published Book Author in 2 Weeks – Guaranteed!† As a writer myself, I know that it takes more than just knowing how to write to be a published book author. You have to have specific knowledge of what you’re writing about and be able to self-publish and market it or get a publishing outfit to help you distribute your book. More than just that, it would take more than two weeks to publish a book. The only way that kind of claim would be valid is if they’re churning out ready-made books for people to publish. This type of implausible claims can only appeal to those who are impatient for results and such people would likely drop you the second you fail to live up to your claims. If you’re looking for long-term customers who will stick with you, that isn’t just the way to go. Even without hype, you can write powerfully persuasive marketing copy  by tailoring your message to resonate with your ideal customers’ needs and wants. Because at the end of the day, conveying your value is still what seals the deal. Write With Specificity Including specific details in your message is another remarkable way to increase your credibility. It’s not only more believable but it also positions you as a knowledgeable source when it comes to that topic. Sharing specific data means you did your due diligence in advance so you can provide your prospects the right information to aid in their buying decision. Rev does this by sharing a statistic on their ad that they can tie in with their services. While in their caption, they provide a specific turnaround time (24 hours), their accuracy rate (99%), and their price per minute ($1). This goes beyond your standard spiels like â€Å"quick service† and â€Å"accurate work.† After all, people will have different definitions of what fast or accurate is so it’s better to be specific on the exact meanings of your claims. You can also apply the concept of specificity when it comes to your benefits. Just choose one specific benefit that has the most advantage for your target market. This helps your message to immediately resonate with them. TransferWise uses this method to  make  their home page’s web copy more compelling. They start out by stating how much exactly do banks typically charge when sending money (up to 5% in hidden costs) and that they’re actually â€Å"8x cheaper,† which means more savings for its users. By using the above tactics, your target prospects will be going, â€Å"This is for me!† in their heads long before they’re finished reading what you have to say! Converting Your Best Prospects to Lifelong Customers Now that you’ve managed to grab their attention and attract them to your brand, it’s time to convert them as lifelong customers. Once you’ve got good people looking at you, it only makes sense to have them on your team- for good (or as long as possible). Overcome Barriers to Purchase Most people don’t just buy on a whim. If it’s an especially big purchase, you can bet that your customers will likely take their sweet time thinking about whether to buy it or not. Converting your target prospects  into actual paying customers means you have to be able to pre-empt any concerns they may have about buying from you. A good way to do this is to reframe the cost of your offering especially if the product or service you’re offering is expensive. Cast your pricing in a different light by positioning the cost as an investment for them. Let them know that they’d only need to pay a high fee once and that they’ll be able to reap the returns repeatedly in the future. Or you can also break down the total cost to a much more digestible amount. For instance, if you’re offering a $30 monthly membership course, let them know that they’ll get to learn from your expertise for just $1 a day or for less than the cost of one Starbucks coffee. Whatever paints a better picture for your audience. Another way to make the buying process easier is to offer different price tiers  such as the one below: This is because not all costs can be reframed. That’s why in such cases, it’s better to just have a variety of pricing points that your audience can choose from. Lastly, take away the risks of buying from you. Offer a free trial or a money-back guarantee for a specific period of time. Using the above tips will definitely ensure a much smoother buying process to help your prospects become your lifelong customers. Get People to Act on Your Message with a Strong Call-to-Action  Copy What’s a superbly crafted message if it doesn’t compel your target audience to act? Now that all the other elements are in place, the next logical step is to move them toward a specific action. For that, you’ll need a call-to-action or CTA to end your message. Compelling calls-to-action prompts your prospects into engaging with your brand or website in some way. And for that you’ll need two things: a compelling button copy and a striking visual presentation.  Here’s an amazing example by HubSpot: In the above example, they ditched the standard â€Å"Sign Up† and â€Å"Free Trial† CTA copy for a more benefit-oriented one: †Convert More Visitors.† Moreover, they made sure the CTA button popped out by using the color green to contrast with the orange background.

By using ''The Three Ecologies'' by Felix Guattari and '' Essay

By using ''The Three Ecologies'' by Felix Guattari and '' Frankenstein'' to use evidence. find a subject in which the Three ecol - Essay Example As a result, the global world will experience increasing homogenization from the sponsorship of control forces, which he names Integrated World Capitalism. It is under the three relation types (subjective, social and environmental), which constitute the three ecologies under the Guattari’s book title (Ricke, 2012). This article will discuss the environmental impacts of a meat industry. In addition, the essay will focus on the measures that people can take to reduce the environmental disasters and why people fail to act as a group. Guattari indicates that people should think in unison about the three crucial ecologies based on a worldwide scale under the ethico-political point of view as he labels it ecosophy (p. 28). According to Guattari, it is unheard of for people to separate the three ecologies especially because he argues that the divide in culture/nature has fallen down due to technical developments (Ricke, 2012). Extending the meaning of ecology in order to take into co nsideration the human subjectivity, environmental concerns and social relations, â€Å"The Three Ecologies† indicates that all the ecological Earth crisis threatening the planet originates from capitalism's expansion. Therefore, Guattari suggests that people should develop new ecosophical strategies that will respect the distinctions between a living system and another. On this note, it is essential to discuss the environmental impacts of meat production and consumption. Environmental impacts of meat industries By March 2010, the global production of meat tripled, and the trend had been so for three continuous decades. Consequently, by 2020, the meat productions all over the world will double the amount currently (Dosse, 2011). The increasing livestock evolution exerts several impacts not only to the environment, but also to the social life such as environmental destruction, worldwide economy, and impacts on human health. Brief Background Statistics show a shocking aspect by indicating that when a person consumes one pound in meat form, it is equal as leveling fifty-five square feet in terms of rainforest. The production of meat is the leading contributing aspect causing environmental issues in the world such as water crisis, pollution, climate change, rainforest destruction and the diminishing arable farmland (Miller & Spoolman, 2008). In as much as people might gather health advantages of consuming meat, the same not only puts their health at risk, but also indicates a significant danger to the environment in the future. More so, it is crucial to outline some of the key results in the report. Over 1.7 billion livestock in the world constitutes the livestock production, which occupy over a quarter of the entire land on Earth. The production and distribution of animal staple feed takes around a third of the entire arable land. At least forty percent of the worldwide agricultural product from the domestic sources comes from livestock production (Guattari , 2005). The sector of livestock production inclusive of transport and feed production emits at least eighteen percent of the entire greenhouse air pollution through gas emissions in the world (Ricke, 2012). Around 800 million citizens in the US could consume the entire grain that livestock feed. The industries feed their farm animals using at least 70 percent of the grain. Industries consume over a half of the total water consumption in the US for livestock product

Managing Performance Assignment Example | Topics and Well Written Essays - 500 words

Managing Performance - Assignment Example on what awaits in the achievements list as a strategy of organizing and empowering the human resources to meet important organizational goals and objectives. Managing performance underlines and therefore is inexorably related to every tasks of the human resources of a company (Cardy and Leonard 169). This includes its organizational culture, the approach to completing tasks and communications strategy. The extent and importance of the performance management plan is based on the structural context and can differ across organizations. Moynihan specified that managing performance involves applying strategy by aligning the job designations of the staffs along broad organizational issues and long-term objectives (189). In addition, it should be integrated, in the sense that it links different organizational aspects, human resources management, aspirations of individual staffs and working teams. As such, performance management ought to incorporate: a) ways to improve performance of the staffs across all units of the organization including individual respect among the workforces; b) teamwork; c) a clear development plan since this is the only way to ensure continuous productivity and development of individual workforces and teams to enhance their performance, and d) managing behavior by ensuring that the staffs are motivated to adopt a working culture that permits and encourages sound working relationships (Cardy and Leonard 170). Effective communications between staffs and across departments and proper tools to measure and make vital improvements it is one of the ways in which employee performance management can be achieved. Managing performance ensures the workplace is safe and enjoyable for every employee to work in (Cardy and Leonard 171). It improves interpersonal relations, psychological and physical health by eliminating risk factors associated with them such as harassment. As such, it improves productivity, efficiency at work, and career development. In

Operations Management Essay Example | Topics and Well Written Essays - 2500 words

Operations Management - Essay Example The period from Friday to Monday was commercially feasible, with more or less exactly twice as many sightseers on Saturdays and Sundays than on Fridays or Mondays. People usually start coming before 4:00 pm, as they would like to see the milking and then leave for home. However, neither Fred was not ready to start earlier and neither were the cows. Nonetheless, generally, people are tolerant and every person gets their turn to observe the bit of high technology. The accessibility of the farm also causes a number of problems. The entire competences of the organisation are not within reach of every client. The once weekly deliveries by Gillian as well causes issues as shops and dealers are not capable to function in a ‘just in time’ manner, limiting the selling methods that can be put to use. The problems Gillian faces while making an effort to boost their productivity is huge. A few of which were recognized as, to increase the amount of dairy farm sightseers during the ye ar 2012 by 50 percent from 14800 paying farm sightseers during the year 2011 to 22200 paying farm sightseers during the year 2012.... Together with the small viewing space, lack of ice cream flavour variation as well as the insistent advertising drive of rivals the amount of business generated from every client is lesser as compared to the amount that is required. Key to business expansion is repeatedly raising sales by means of boosting the business generated from every client and increase the concentration of the business on client contact. With the intention of examining as well as suggesting alternative preferences, information on the condition of the market as well as the opposition present must initially be collected. The major crisis is evidently the amount of visitors presently being received by the dairy farm and the way this figure could be improved. â€Å"Sudden changes of previous trend hardly happen excepting entering strong new players into the region, spoiling the farm's reputation hugely and investing tremendously on the marketing for its farm shop. Moreover, in terms of Holly Farm's managing on it s farm visitors, this sudden change of the number of visitors could lead to collapses of its operations. These reasons discussed above clearly show that Gillian's demand forecast is not reliable Hence, they have to forecast in the other way† (Waters, 2002, p. 82). Other then the capacity constraints, the milking parlour has queuing issues. This case indicated that more or less 80 individuals visited the gallery from 4:00 pm to 5:00 pm on a busy day. As a result, a line is made earlier than beginning the milking parlour and is not explained the line for a moment. The queuing issue simply leads to customer discontent and could give rise to severe drop in its entire returns. Abolishment of explanatory audio tape through headphones would be useful. It is understandable that the tape

Objective Of The Value Management Construction Essay

Objective Of The Value Management Construction Essay The initial massage from the city authorities is to have the new-build modern local government administrative headquarters consist with high quality specification, to replace the old aged located government in various locations. Their investment is to integrate the public sector department to increase efficient administration. The aim of the VM study of the new project is to achieve the concept of the value for money aspect. Which is mean the stakeholder need and the objective in clearly identify. OBJECTIVE of the VALUE MANAGEMENT Value Management (VM) is a service that maximises the functional value of a project by managing its development from concept to occupancy through the audit of all decisions against a value system determined by the client. VM consist of the combined application of value methodologies and other methodologies at organisational level (from strategic to operational) in order to improve organisational effectiveness (G.Moris Pinto). Value methodologies included the process, tool and techniques from the Value analysis (VA). VA is aimed at the organised approach to the identification and elimination of unnecessary cost (J. Kelly S.Male), The value methodologies include the concept of function, which is the basic need or must in term of preference, the concept of cross functional teamwork which is based on a multidisplinary team approach in the environment of workshop to enable a broad view and an increased knowledge of situation and the concept of a structured process, which is based on creative thinking, in the vertical or lateral thinking to approach solution or solving the problem. VM Strategic Briefing Study A VM in the strategic level is least appropriate given information and unclear basic need of the construction project at this stage. The client is clearly exposed to the high risk and danger of unclear objective. The critical mission here is to define the project function and make it clear, simple and understandable sentence to satisfy the clients objective has yet to be confirmed. The VM at this stage is to analyse the initial information available and fully aware of the problem which may occur at surround the project and to develop the project objective that formally authorises a project and the strategic fit with the corporate aim of the client organisation. The strategic planning in stage is comprises with three processes, in the stage one: Orientation and diagnostic phase and the stage two: workshop phase. The final stage is the implementation phase. Pre- Workshop Study Orientation and Diagnostic phase In initial phase is planning to discover the information and documents of the project that may use at the workshop phase. The value manage will meet the commissioning client, project sponsor and key stakeholder to conducting interview, briefing the value process and the reviewing documents. Throughout the document analysis, the agenda of the workshop will be developed. Identify the key stakeholder by interview is the first approach to define the need and expectation of the key stakeholder, to understand the organisational structures and corporate culture that is crucial for the preparation of agenda at the workshop. Throughout the documents analysis, general information will discover like the existing size of the organisation, the location of project, the existing drawing of the project to review if there any constraint of the underground services, if possible take a site condition survey and record the surround the project environment that will help for the understanding the risk that may impact the project. Refer to quick review the cost estimation, the construction estimated budget of 25 million which is mean the GBP 2000/m2, reference from the Spons prices book 2008, cost modal for a high quality City office in the central of London was GBP 2004.45 sqm (not include fit-out) in the year 2004, the estimation budget is meet the average satisfactory level. However the construction in the city is exposed in high risks and uncertainty such as the construction difficult, compensation for the use of title, delay on the site acquisition, and preservation of culture heritage building, volatility of the interest, exchange rate and prices escalating that may cause the budget over run and put the project in to the high risk. And to deliver the effective high accuracy cost estimation is require a substantial amount of time, cost and labour intensive. It is highly recommended for Private Finance Initiative (PFI) procurement route as it is preferred Government Construction Strategy. PFI is mean the p rivate sector invest in the workforce to provide a service to the public sector, including capability and facilities, rather than the public sector acquiring the necessary assets itself through a traditional procurement process (C. Dale G. Stephen), there way of arrangement also is budgetary benefit for the government. Selection of Cross Functional Teamwork Member The team member is greater in number at the strategic stage to generate idea or thinking and smaller when the technical detail of the project is being involved, the initial size of team tends to be large as 18-20. The client build team member composition should be selected from the multidiscipline to provide input relevant at the strategic stage. They should be architect, accountant, engineer, operator and maintenance. The involving with the design team is highly recommended at the initial stage. That design team can be proactive identifying a batter way of proceeding throughout the project largely lost. The weakness of the independent review team overseeing the work of design team, there are totally independent, no preconceived ideas contributed during the workshop. There can be only a reactive or as audit team. The tool of the selection of is recommended to be taken by the ACID test (refer appendix A). There are several factor need to take into account during the selection of the team members. To avoid multiple representations from one discipline. To prevent argument in favour of the multiple represented organisation. To provide the hierarchical mix within the team, the mix in team is generate creative comprehensive thinking which is reflect from difference level rather than being control by few senior. To understand the relationship between team member. The completeness of team member need to be further with the client any apparently missing members. Proposed Agenda for the VM Study to Focus The main agenda of the local government is seeking for a new government office in the city centre for integrated all local government in the single location, to perform all function of local government administrative in the sustainable and high quality building that fulfil the socio-economic, recreational and spiritual of the residents and employees. The figure 1.1 indicates the job plan and the sequential of the activity in the process of value management. Figure 1.1 the value management Benchmarked Brainstorming Brainstorming is a group of participants gathering idea. All ideas are recorded and none are discarded under the prioritisation exercise. The session duration is taken about thirty minute to an hour that produce ideas may resemble science fiction. Client Value System The Client Value System is to focus the client business to explore the place of structured value criteria within an existing quality environment. A client value system diagram will construct by the view of the client and decide the value criteria by the client. After complete the matrix diagram, the ranked value criteria in order that represented the satisfactory client value criteria. Time Cost and Quality Draw a triangle with the time, cost and quality at each angle. A dot placed within a triangle that describes the relative important of time, cost or quality in relation to the project as the team consensus. Timeline Timeline is a focusing technique or a simple milestone used to show duration of the project that will happen. The aim is to sensitising the team to the critical anticipated dates. Function analysis system technique The FAST is a method that helps to describe and to interpret complex system. Starting by a principal function that will be decomposed to component functions, further decomposed to element function. The objective at the strategic stage is to lay the foundation for the solution to the problems that offers the best value for money. FAST is the closing techniques that lead to the primary objective after the issue analysis. Expected Output of the VM Study After the event of the workshop, the anticipate deliver of the VM study will be robust business case with the project mission statement for the purpose of the project that clearly define the scope and the capital expenditure budget with the cashflow constrains and the whole life cost of the building. A high level risk has been registered that the project possible to process for the next project briefing study. Simple programmes include the phases of the project and organisational structures for the project delivery with the initial procurement strategy plan. Recommendation of the follow-up VM Study Project briefing study VM Concept design study VE / RM Final sketch / Scheme design workshops VE / RM Operation work shop. VE / RM Fig Value Opportunity mapped out on a modified RIBA plan of work. Source : Male et. Al (1998) The Value Management Benchmark Despite of the value study, the OGMs Achieving Excellence in Construction Framework for Construction Procurement shell keep reviews in its gateway at all the relevant stages of the project. Project team should regularly measure the effeteness of the process and outcome. Conclusion In generally the form of the modern building should in the characteristic by: The concept of sustainable building, which is refers the structure and process using is environmental responsible resource efficient throughout a building life cycle. The concept of simplicity and clarity of forms eliminates of unnecessary detail, which is focus on efficient and waste reduction. Form follow function that the finish building design should derive directly for its purpose. VM study should consider the whole life value generated to the business and community and not simply focus on minimising initial capital cost. Does the building deliver social and economic benefit for the surround community? Is the building design and construction of high quality, including detailing?

Teenage Alcoholism Essay -- essays research papers fc

ALCOHOLISM This research paper is on alcoholism and its affect on teenagers and adults. This piece will fully outline alcohol from its origin, and different types of alcohol, all the way to the treatment of alcohol addiction. Reading this paper will hopefully shed some light on the fact that people with an alcohol addiction do not only hurt and affect themselves, but also make the people around them susceptible to the same fate. I.  Ã‚  Ã‚  Ã‚  Ã‚  Ethyl alcohol (also known as drinking alcohol), is one of the oldest drugs in the world. Five thousand years ago, the people of Mesopotamia drank beer and recorded it on clay tablets. The ancient Egyptians brewed and drank beer also.1 And today, alcohol is probably used in every country in the world.   Ã‚  Ã‚  Ã‚  Ã‚   There are several types of alcohol, but ethyl is the most common and is the only one that can be consumed. Other alcohols include: Methyl, used in antifreeze and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   cleaning solutions; Isopropyl, which is used in rubbing alcohol; Ethylene, also used in antifreeze; and Glycerol, which is used in hand lotions and plastic explosives.2   Ã‚  Ã‚  Ã‚  Ã‚   Alcohol is made through a process called fermentation. Fermentation turns fruit juice into wine and grain mixed with liquid into beer.3 This process is completed by a group of microscopic organisms, mostly made up of yeasts. When the yeast bacteria act on the sugar (glucose) in the fruit juice, they produce alcohol and carbon dioxide.4 Alcohol addiction or alcoholism is a diseased condition resulting from the excessive or persistent use of alcoholic beverages.5 These beverages include: whiskey, wine, wine coolers, beer, liquor, hard cider and many others. Alcoholism is thought to arise from a combination of a wide range of physiological, psychological, social and genetic factors.6 Consumption of alcohol has greatly increased in the United States, many European countries and countries that were in the former Soviet Union. This is paralleled by growing evidence o... ...she has a drinking problem and second, that he/she knows that people with an alcohol addiction do not only hurt and affect themselves, but they also make the people around them susceptible to the same fate. Then perhaps we can slowly but surely put an end to alcoholism.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Bibliography World Book Encyclopedia 1995 Edition   Ã‚  Ã‚  Ã‚  Ã‚  Keyword(s): Alcoholism, Al-Anon, Alcoholics Anonymous ''Alcohol'' Funk & Wagnalls Encyclopedia, Vol. 1,   Ã‚  Ã‚  Ã‚  Ã‚  Harper & Row, 1993 Resnick, Charlotte A. and Gloria R. Resnick, To Your Good Health-2  Ã‚  Ã‚  Ã‚  Ã‚  nd Edition,   Ã‚  Ã‚  Ã‚  Ã‚  p. 374-388, New York, Amsco, 1989 http://www.tabc.state.tx.us/leginfo/sb35.htm   Ã‚  Ã‚  Ã‚  Ã‚  Texas Alcoholic Beverage Comission, 2001 http://www.edu.pe.ca/southernkings/alcoholreason.htm   Ã‚  Ã‚  Ã‚  Ã‚  no author given, no date given http://www.utextension.utk.edu/spfiles/sp491b   Ã‚  Ã‚  Ã‚  Ã‚  What to Know About Teen Alcohol and other Drug Use (downloadable   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  pamphlet) 2001