Why Don t Students Like School - 1563 Words

In Daniel Willingham’s article, â€Å"Why Don’t Students Like School? Because the Mind Is Not Designed for Thinking,† he argues that â€Å"contrary to popular belief, the brain is not designed for thinking† and that â€Å"it’s designed to save you from having to think, because the brain is actually not very good at thinking† (Willingham p. 40). I absolutely disagree with this statement. The brain is certainly the greatest supercomputer in existence, which explains why we have developed such advanced technology as the Google indexing search engine, which essentially learns new things daily and is capable of having pseudo-dreams that are created by collaging small photos into bigger photos. These photos then become small photos that develop into even larger photos, and this pattern continues an indefinite amount of times. This is not something that could be created if the brain weren’t developed to think. We have also invented robots that are breaking the barriers of human thought, as they are moving closer to having sentience and self-awareness. We are so advanced now technologically that we take for granted things that our predecessors invented, like cameras and television, which are incredible feats that show great amounts of thought on the part of the humans who invented them. These amazing feats show that thinking is a natural concept for humans. Willingham does, however, state something that I do agree with: â€Å"[the] brain serves many purposes, and thinking is not the one it doesShow MoreRelatedWhy School Should Start Later1531 Words   |  7 Pagestired I don t want to get up so I say to myself I ll get up in a few minutes. But then I fall asleep and the next time I wake up I realized I missed the bus! Does this happen to you? Because of early school starts I have to wake up super early which makes me super tired. School starts way too early! Should students have to wake up at unreasonably early times just to get to school on time? No, they shouldn t and school should start later because it causes many risks and problems in students livesRead MoreCollege Speech : Does College Make A Difference? Essay950 Words   |  4 Pagesexpectations people have of us. After we graduate High School we are expected to go to college. College is supposed to be the goal that everyone wants to achieve. College is an institution of hig her learning where you gain life skills and skills that help you to be the best in whichever career you choose. If this is the case then why have college enrollment rates decreased over the years. According to Alia Wong, the percentage of high-school graduates who immediately enrolled in college fell fromRead MoreA Fourth Element Of The Position Of Leadership-Straddler1131 Words   |  5 Pagesschooling to educational stakeholders in their school (students and families). Drs. Grant and O’Neal reveal their determination to transfer the skills to navigate the system to their students and families. Indeed, the framework for the advocacy for equity leadership-straddlers is to help others gain the skills leadership-straddlers have achieved. Dr. Grant reveals how her own unfavorable experiences have inculcated her with a sense of advocacy for students of color and of low-SES. Dr. Grant reflectsRead MoreSchool Funding For High School901 Words   |  4 PagesLeaving middle school can be very exciting for most of the young adults as they turn over their life into high school. High school can be a very long path, with great memories, and great experiences. But not everyone goes through the same thing everyone expects too. A big issue that is according to now in new generations of young teens in high school is teens dropping out of school. Many teens take the decisions of not continuing in going on with high school because they are around bad influencesRead MoreWhy Students Don t Attend846 Words   |  4 Pageseducation. And just like many children don t grow up to become the doctor the lawyer or the veterinarian many children don t grow up and go to college. Now the real question remains why don t many people attend coll ege if they want to go into all these high demanding professions and rather settle for a lower paying job? There are many contributors to the reasons why students don t attend and it can all be summed up in one word flawed. Our educational system is so flawed that s why many people chooseRead MoreThe Education System And The American Educational System899 Words   |  4 Pagesthe students there for two weeks with my team and fell in love with it instantly. That trip spurred my desire to teach in less fortunate countries once I finish college. Once of the most significant differences between the Ugandan educational system and the American educational system that I saw was that access to education was so limited in Uganda. In 1997 Uganda initiated what they called Universal Primary Education (UPE), which aims to decrease poverty by making primary (elementary) school freeRead MoreThe Education System Is Failing Our Children898 Words   |  4 Pagesallow us to get a guarantee job for like. No wonder why our education system is failing our children, have you ever wondered why teachers get transfered to different school districts for poor performance instead of getting fire. This is do to the tenure policys that protect teachers from getting fired. Tenure (status granted to an employee, usually after a provitionary period, indicating that position or employment is permanent). When teachers work in a spefic school district for two or three years theyRead MoreShould There Be A Reform? The Education System?1269 Words   |  6 P agescertain schools are yearning for reform moreover. Reforms and changes must be made in education, some of the rules are unfair and outdated. Teachers are one of the major problems of the education system.They are crucial to the student s performance and their learning process. The Department of Education has found that teachers are the most important factor in determining student achievement.(U.S. Department of Education) This is true, since teachers are the ones that teach students the academicsRead MoreChapter Summaries Of A Student Teacher1197 Words   |  5 PagesStudent/Teacher Confrence Chapter One- Alex At least once in your life you get the feeling that you don t care about anyone, that life is just full of crappy people. But for some people, they begin to realize everyone s beauty. Humans themselves are beautiful. Have you ever just looked at someone and actually paid attention to the little details about them? Every breath they take, the rise and fall of their chest, the way their eyes show every emotion they re feeling? Well, for once in my lifeRead MoreCell Phones Should Not Be Banned904 Words   |  4 Pageseverywhere we can t escape it even if we tried. We have advanced so far that we often forget that technology in certain places can be counterproductive especially in schools. The cell phones shouldn t be used during school days because it can lead to cheating, texting it makes sounds, and is distracting all this put together makes for an unneeded school accessory. First reason why the cell phones shouldn t be in school it leads to cheating. Cell phones are filled with information and students can use it

Alfred Kinsey Essay - 843 Words

Kara Duenas January 27, 2013 2nd period A.P. Psychology Mrs. Gatewood Alfred Kinsey was born in New Jersey on June 23, 1894 to Alfred Kinsey and Sarah Charles. As a young boy he suffered many illnesses such as rheumatic fever and typhoid. In high school, he began his interest in biology and botanical studies with the influence of his teacher. He started his career in biology as a zoologist and entomologist but later found interest in sexology. His parents were very religious therefore not agreeing with his choice of career. Due to this he considered his father’s wishes by studying engineering but decided that he was better off with biology. In 1919 Kinsey graduated from Harvard with a Doctor of Science degree and joined Indiana†¦show more content†¦In particular, the book reported that extramarital and premarital sex were more frequent than generally believed; that nearly all males, especially teenagers, masturbated and that masturbation did not cause mental illness; and that one in three men reported having at least one homosexual enc ounter. Alfred Kinsey focused all his research on the following topics: anal sex, bisexuality, coitus, erogenous zones, extramarital sex, fantasy, foreplay, homosexuality, masturbation, nudity, oral sex, orgasm, peak performance/maximum sexual activity, premarital sex and sadomasochism. There are little studies shown in the original Kinsey Studies regarding anal sex. He reported, among the male homosexual, occasional individuals brought to orgasm anally and for females, Kinsey said that good incidence data was not available. Kinsey found that bisexuality is more frequent in males then in females but believed that because a male and a male engage in sexual activity does not mean they are homosexual. Kinsey spent most of his time researching and studying sex that he did not have time for his wife. He began having sexual affairs with children and experimented to deepen his studies and knowledge about sexual behaviors. â€Å"Kinseys work has been instrumental in advancing acceptance of pornography, homosexuality, abortion, and condom-based sexShow MoreRelatedAlfred Charles Kinsey s The Reception Of The Kinsey1378 Words   |  6 PagesAlfred Charles Kinsey vs. Historian Dagmar Herzog Alfred Charles Kinsey altered the way in which people of the twentieth century understood homosexuality. Kinsey’s findings created a great deal of discussion and controversy that became an enduring part of American culture. Historian Dagmar Herzog’s work The Reception of the Kinsey Reports in Europe observed European and American reactions to both volumes of Kinsey’s work. Alfred Charles Kinsey’s work supports and challenges Historian Dagmar Herzog’sRead MoreAlfred Kinsey s Influence On Sexuality1420 Words   |  6 PagesAlfred Kinsey remains one of the most controversial biologist human sexologist even 60 years after his death. Kinsey broke many taboos with his studies dealing with human sexuality such as masturbation, homosexuality, and premarital sex. While many of his methods was criticized by his peers, the field of psychology human sexuality would not be where it is without him. Alfred Kinsey was born in Hoboken, NJ in 1894(1). His paren ts were very strict Christian Methodists who were involved in the churchRead MoreAlfred Kinsey and William Masters and Virginia Johnson: Were They Ethical? 1613 Words   |  7 Pagesscientific method and rules of ethics. The experiments of Alfred Kinsey and the scientific team of William Masters and Virginia Johnson have been criticized for their methods of research and sense of ethics. Both scientific teams researched human sexuality, a topic in which is perpetually scrutinized. Kinsey and Masters and Johnson were not always ethical in their studies, and did not always follow the scientific method. Alfred Kinsey is best known for his research in male and female sexual behaviorsRead MoreSex Has Been A Physiological Study For Over Multiple Centuries1228 Words   |  5 PagesThe studies of sex have been a physiological study for over multiple centuries. Researchers such as psychologist John Watson, gynecologist Robert Latou Dickinson, and biologist Alfred Kinsey have all studied areas and/or ideas about sex. One researcher also is known to be a famous author, decided to also research and find a team of well-known researchers to discover the secret to amazing, mind-rippling sex (Roach 298.) Through interviews, traveling, and personal experiments, Mary Roach found thatRead MoreAlfred Kinsey s Research On Sexual Orientation901 Words   |  4 PagesAlfred Kinsey’s extensive research into sexual orientation has brought about some of the greatest and perhaps most controversial findings of the 20th century. His findings range from sexual activities to sexual orientation, includ ing â€Å"facts† that were considered shocking at the time of their publication, such as 10% of men are gay and almost half men have had adulterous affairs, etc. Not only have they changed the ways people view sex and sexual ethnics in the U.S., but these findings are also stillRead More`` All Sex, All The Time `` By Theodore Dalrymple994 Words   |  4 Pagesin his class had insulted him, calling him a virgin. She asked whether he knew what the word meant. No, replied the little boy. But I know it s something horrible. Academics like Alfred Kinsey, author of the famous reports, and Havelock Ellis devoted themselves to the removal of all sexual constraints. Kinsey thought that sex was the cause to many problems that ran in many people’s families. This observation was true; pregnant women being beaten up or abandoned by their boyfriends and husbandsRead MoreOpen Marriages Are A Form Of Relationship1043 Words   |  5 PagesOpen marriages are a form of relationship first brought into the public eye by Alfred Kinsey in the 1960s. Since then, the idea of approved extra-martial affairs have become even more popular, despite the uneducated critics hollering about it being an insult to the institution of marriage, or a way to justify cheating on one’s significant other. As open marriages start to become a more feasible option for couples looking to explore their sexuality, a common question always seems to come up; thisRead MoreThe Sexual Revolution During The Middle Of The 20th Century1771 Words   |  8 Pagesrevolution where taboos became more acceptable, personal sexuality was better understood, and stigmas attached to sex and sexual preferences were weakened. Much of the sexual revolution was made possible by pioneering scientists and psychologists, like Alfred Kinsey and Evelyn Hooker who dared challenged the status quo and made possible this new understanding of sex. The methods of these research played an essential role in legitimizing their findings and belief and help solidify the scientific ground on whichRead MoreSexuality And Its Impact On Our Values And Experience Taught By Alfred C. Kinsey1649 Words   |  7 Pagesof heteronormativity and the rejection of what society see same sex practices. For me I internalized biblical values that conflicts with the ideas of diverse sexuality because it include same-sex intercourse. Nevertheless through the works of Alfred C. Kinsey, C.J Pascoe, Lisa L. Diamonds John Corvino and Tech they all point out the beauty of sexual fluidity and they all challenge heteronormativity because it limits sexual freedom. Furthermore, they explain the importance of people’s gender presentationRead MoreKinsey Review731 Words   |  3 PagesIn the movie, Kinsey, it was obvious that society had a lack of knowledge about sex and about people’s sexual activities. Alfred Kinsey changed the way that people thought about sex. He did an important and monumental thing informing people and answering people’s questions about sex. At one point in the movie it showed Kinsey reading a script from the bible where boys were supposed to control their nocturnal emissions, a natural and uncontrollable act of puberty, or they would be looked down upon

Gke Task 2 Free Essays

Literature, Arts and the Humanities Romanticism and Realism 02-01-2010 Romanticism and Realism are two very different periods in literary and art history. Although both periods completely disagreed with each other they were a result of the social and economic revolt. Romanticism was an artistic, literary and social movement that originated in the second half of the eighteenth century in Western Europe. We will write a custom essay sample on Gke Task 2 or any similar topic only for you Order Now The French revolution laid the background for this era as people wanted to get an escape from the confines of daily life. This late era gained momentum in reaction to the Industrial Revolution. Many revolted against higher society and the political aspect of the time. The movement put a new outlook on difficult emotions such as fear and terror. Romanticism was known as a new revival of the medievalism as certain elements of the era are seen as a way to escape the new bustling world and ever populating cities in Europe. This era also attempted to embrace the exotic and the unfamiliar by using the imagination to escape. Although Romanticism began in Germany its effects were seen through the world. This influential era reached America in the early nineteenth century and was just as diverse as the movement that was quickly transitioning in the Western Europe. A modern characteristic of romanticism could be considered misunderstood and anything that may differentiate from the trends of life. Many scholars have different opinions on the characteristics of Romanticism as some believe it is a beginning of a tradition of resistance to the enlightenment and other believe it is a direct result of the French Revolution. Charles Baudelaire was quoted as characterizing romanticism as â€Å"precisely situated neither in choice of subject nor exact truth but in the way of feeling† This era emphasized intuition and imagination that has led many to believe that romantic thinking is simply irrational and crosses the line of what is acceptable thinking in and of the world during this era. In art most found a recurring theme from criticism of the past. Often artist would use woman and children in their works to depict the new pure nature. A famous artist from the Romanticism period named Thomas Cole epicted a Man’s journey through life in his â€Å"Voyage through Life† series. This exceptional expression of art shows a struggle of survival through an immense nature, from birth to death. The realism period made its mark in history from 1830 to 1870. Realism’s main principle was considered to be more of a way of thinking instead of a movement that involved a large culture. Realism w ent against everything Classicism and Romanticism had so strongly emphasized accusing the movement of being blind to the real world and not depicting the beauty in everyday life. This late 19th century movement took all of the elements that could falsify or bring a cloudy view to the true life hardships and successes out of art to show the beauty of real life Realism came to France in the late 1840’s with democracy in mind. The English focused realism on social liberation of the middle and lower class by taking a stand against materialistic views from the Royal Academy. Artist during the realism period focused on optic effects and lighting and how it affected everyday life. Artist believed that Science held the key to solving the problems that every day life brought fourth. As a result, a tendency flourished among realists to produce paintings that reflected the everyday mental experiences of contemporary life. This included abstract concepts such as cultures, problems and customs which tended to focus specifically on the immediate surrounds of the artist and thusly include objects and people traditionally not considered of any artistic merit. (â€Å"A Short history,†) Romanticism was the sugar coated escape for the reality occurring around people in the late 18th century however Realism went completely against what romanticism held to be so important in its period. The Realism period provided a scientific answer for the imbalance in society caused but the Romantic views of people in the late 18th century. Realism showed how important it was to appreciate everyday life and the works that contributed to your society as Romanticism tended to rebel against all political and social influences of the time period. Realism waged a metaphorical battle against any art that depicted emotions or romanticism. Realism seemed to fade when the Impressionism period came to light. This period has some similarities to realism. The Impressionism period reflected a more extended version of realism. Impressionism was more scenic and landscape but still focused on using everyday life as the basis of the art. . Francisco Goya’s performed etchings such as his work â€Å"The Sleep of reason† he believed art should reflect the way the world was without illusion. (â€Å"Learn about realism,†) These periods brought us great writers such as Edgar Allen Poe and Nathaniel Hawthorne and artist such as Eugene Delacroix that have greatly influenced the artist and writers of today. Although both periods completely disagreed with each other they were both a result of the social and economic situation that was in need of a solution. Bibliography Learn about realism. (n. d. ). Retrieved from http://www. arthistory-famousartists-paintings. com/Realism. html A Short history on realism. (n. d. ). Retrieved from http://www. frontpainting. com/famous-paintings-realism. html Honour, H. (1974). Romanticism. New York, New York: Westview press . How to cite Gke Task 2, Essay examples

Bachelor of Nursing for Carbohydrates and Proteins- myassignmenthelp

Question: Discuss about theBachelor of Nursing for Carbohydrates and Proteins. Answer: Insulinis apeptide hormone, produced by -cellsof theislets of langerhans, and regulates the carbohydrates,proteins and fatsmetabolismby promoting the glucose absorption from blood. Its effects are initiated by binding to a receptor containing - and subunits. This binding triggers tyrosine kinase activity that promotes subunits autophosphorylation. This activates a signal transduction cascade that aids in glucose absorption. In the patient with type2 diabetes, there is insufficient insulin production fromthe -cells (American Diabetes Association, 2014). This leads to insulin resistance. There occurs inappropriate release of glucose from the liver cells into the bloodstream. The signal pathway gets inactivated which leads to this resistance. Thus, the cells are unable to use insulin effectively, leading toincreased blood sugar. There is a high risk for angina pectoris in the patient because high blood glucose affects the artery walls and increase the likelihood to degenerate the walls. Moreover, type 2 diabetes increases risk of hypertension, high triglyceride levels and low levels of HDL cholesterol. Thus, the risk of atheroma will increase (Shah et al., 2015). The heart muscles will become less efficient to pump blood. Family history of diabetes, smoking and obesity will also make the patient vulnerable to angina pectoris. The patient is also at a risk of diabetic retinopathy due to chronically high blood glucose levels. Light rays are detected by the retina and converted to signals, which are sent to the CNS through the optic nerve. Type 2 diabetes will damage the blood vessels in the retina, and may lead to diabetic retinopathy. The blood vessels may bleed (hemorrhage) or leak fluid, thereby distorting the vision (Ruta et al., 2013). In advanced stage, there may be abnormal proliferation of the blood vessels on the retina surface, which in turn can lead to cell loss and scarring. Metformin can be considered as an effective drug for the patient. It works principally by reducing or lowering the amount of glucose production from the liver.Metformin plays a role in influencing peripheral glucose uptake and insulin sensitivity in the cells. It decreaseselevated blood sugar by the process of hepaticgluconeogenesis. Gluconeogenesis occurs three times the normal rate in an average patient suffering from type 2 diabetes. Administration of metformin reduces this amount by more than one-third. The potential action mechanisms include: AMP-activated protein kinase(AMPK) activation, inhibition or suppression of mitochondrial respiratory chain complex I and elevated cyclic adenosine monophosphate(cAMP) induced by glucose, reduction of protein kinase A(PKA) and on gut microbiota effects (Pernicova Korbonits, 2014). Inhibition of liver glucose production primarily depends on AMPK activation. The enzyme plays an essential role in maintaining energy balance, glucose metabolism and insulin signaling. The drug also increases peripheralglucose uptake by GLUT4 phosphorylation and enhances insulin sensitivity. However, it can lead to some gastrointestinal side effects in the patient. Insulin resistance often is among patients with visceral adiposity. These people have an increased amount of fatty tissue within their abdomen. This is distinct from any subcutaneous adiposity. There are several evidences that suggest correlation between insulin resistance and abdominal adiposity. Unlike subcutaneous adipose tissue, the visceral adipose cells produce increased amount of pro-inflammatorycytokines(Interleukins-1 and 6 and tumor necrosis factor-alpha/TNF-). Normal insulin function gets disrupted by these pro-inflammatory cytokines in muscle and fat cells. This acts as the major contributor of development of insulin resistance in patients with visceral adiposity. The NF-kappa-B/IKK-pathway is a protein network, which enhances transcription of inflammatory mediators and marker that are responsible for insulin resistance (Hocking et al., 2013). Moreover, abdominal adiposity is associated with an accumulation of fat in liver cells. This leads to a condition callednon-alcoho lic fatty liver disease (NAFLD). Thus, free fatty acids get released into the bloodstream in excess amounts due to increased lipolysis, followed by hepatic glycogenolysis increase. This exacerbates peripheral insulin resistance and increases the likelihood ofdeveloping type 2 diabetes mellitus (Nolan et al., 2015). HbA1crefers to glycatedhaemoglobin. It develops when haemoglobin joins with blood glucose. The amount of glycated hemoglobin is directly proportional to total amount of blood sugar level. Owing to the property of RBCs surviving for 8-12 weeks before they get renewed, a measurement of HbA1c will reflect the average blood glucose level for the timespan (Sjaarda et al., 2012). This measurement will provide a long-term gauge of the patients blood glucose control. If her HbA1c levels are found to be more than 6.5%, it will indicate that her blood sugar levels have been elevated in the past few weeks. This will prove effective in administering medications. Annotated bibliography American Diabetes Association. (2014). Diagnosis and classification of diabetes mellitus.Diabetes care,37(Supplement 1), S81-S90. I used this journal to understand the basic classification of diabetes and the changes in insulin hormone production associated with it. It is a reliable source as it is peer-reviewed. Hocking, S., Samocha-Bonet, D., Milner, K. L., Greenfield, J. R., Chisholm, D. J. (2013). Adiposity and insulin resistance in humans: the role of the different tissue and cellular lipid depots.Endocrine reviews,34(4), 463-500. I used this journal to examine the relative link between abdominal adiposity, hyperglycemia and insulin resistance. It is a reliable source as it is peer-reviewed. Nolan, C. J., Ruderman, N. B., Kahn, S. E., Pedersen, O., Prentki, M. (2015). Insulin resistance as a physiological defense against metabolic stress: implications for the management of subsets of type 2 diabetes.Diabetes,64(3), 673-686. I used this journal to examine the effects of insulin resistance on obese patients with type 2 diabetes. It is a reliable source as it is peer-reviewed. Pernicova, I., Korbonits, M. (2014). Metformin [mdash] mode of action and clinical implications for diabetes and cancer.Nature Reviews Endocrinology,10(3), 143-156. I used this article to understand the action of metformin in liver and its implications in discovering metformin targets for diabetes mellitus and cancer treatment. It is a reliable source as it is peer-reviewed. Ruta, L. M., Magliano, D. J., Lemesurier, R., Taylor, H. R., Zimmet, P. Z., Shaw, J. E. (2013). Prevalence of diabetic retinopathy in Type 2 diabetes in developing and developed countries.Diabetic medicine,30(4), 387-398. I used this journal to study the association between type 2 diabetes and prevalence of diabetic retinopathy among people belonging to developing and developed countries. It is a reliable source as it is peer-reviewed. Shah, A. D., Langenberg, C., Rapsomaniki, E., Denaxas, S., Pujades-Rodriguez, M., Gale, C. P., ... Hemingway, H. (2015). Type 2 diabetes and incidence of cardiovascular diseases: a cohort study in 1 9 million people.The lancet Diabetes endocrinology,3(2), 105-113. I used this journal to study the association between type 2 diabetes and cardiovascular diseases. It is a reliable source as it is peer-reviewed. Sjaarda, L. A., Michaliszyn, S. F., Lee, S., Tfayli, H., Bacha, F., Farchoukh, L., Arslanian, S. A. (2012). HbA1c diagnostic categories and -cell function relative to insulin sensitivity in overweight/obese adolescents.Diabetes Care,35(12), 2559-2563. I used this article to understand the relationship between HbA1c diagnosis and the pathophysiologic mechanism of type 2 diabetes. It is a reliable source as it is peer-reviewed.

School Boy Humor, Mayday Parade free essay sample

Hello out there, Ive been hearing so many replica bands lately who seem like their doing something different, but their just doing bad imitations of more popular bands. It irritates me when I cant remember what songs go with what band, cause a large amount are starting to sound alike! Okay Now I have a few bands I think you guys should try out School Boy Humor, Yeah thoughts of No Way were creeping through my head until I heard a fun pop/punk tune that made me take another listen. Dont Look Back! Signed to Vagrant Records, from Little Rock, Ak with producer Geoff Rockwell ( he worked on Forever the Sickest Kids album). This band is definitely one for a fun mood when you want to hear a great pop/punk tune like the bands song Camera Shy. Have a listen: MySpace. We will write a custom essay sample on School Boy Humor, Mayday Parade or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page com/SchoolBoyHumor Now, for anyone who likes rock vocals and an alternative sound, then my I suggest a dose of Mayday Parade and their song When I get Home. The band spent time on the Vans Warped Tour and Released A Lesson in Romantics on July 10, 2007. Derived from the merger between the bands A Kid named Chicago and Defining Moment, the band is signed to Fearless Records. Do you like Boys Like Girls? Do you enjoy Kings of Leon? Try Mayday Parade PureVolume.com/MaydayParade Also I heard a band Artist Vs. Poet, I like the song Runaway its catchie But is that the only good song? What do you guys think of this band? MySpcae.com/ArtistVsPoet Until Next Time, Gotta have music,

How to Craft Marketing Copy That Wins Over Your Dream Audience

How to Craft Marketing Copy That Wins Over Your Dream Audience It’s every business owner’s dream to work with their ideal customers. But most of the time, we’re stuck working with clients who are either a wrong fit or difficult to work with. Being able to attract your dream audience can make an amazing difference in how you work. It not only makes you more motivated but it’s also a healthy way to run your business. With that said, part of attracting the kind of people you want to work with lies in your marketing copy. When people go to your site, the first thing they’ll read about you is your message. When you convey the wrong things, you might receive interest from people who often don’t end up as customers or just aren’t a good fit for you. That’s why it’s important to be conscious in what you communicate so you get targeted business prospects that love what you do and whom you’d enjoy working with! Improve your copywriting with these free templates!Get Your Free Copywriting Templates Getting to Know Your Ideal Customers A crucial part of establishing the right message lies in who your ideal customers are. Never just assume who your likely audience is. You need to do some sort of market and competitor research  so you don’t have to go through numerous trial and errors. Don’t waste your time doing guesswork when it comes to your message. Follow the steps outlined below to make sure your message resonates with your dream clients! Discover and Understand Who Your Dream Audience Is One of the secrets of winning over your ideal customers is all about getting clear on the type of people best suited to you. That’s why finding who your best and true customers  starts with what you like. The best person to work with is someone who won’t just pay you handsomely (although that would be awesome as well), he or she should be a joy to work with as well. Once you know who exactly to look for, everything else just falls into place. But first, you have to start by being clear on who your dream audience is. This could either be a company or person you’ve worked with in the past, or even a fictitious persona you’ve just drawn up. Start by asking yourself: what kind of people do you (or would) enjoy working with? List out a number of traits or look back at past clients who you liked. Let me give you an example of one of my dream client profiles: My first deal client is a small to medium-size company looking to grow their sales. My person of contact wields a significant amount of decision-making weight. He (or she) can decide on copy matters without having to consult with a reviewing panel. He’s not afraid to try new things and knows what he’s looking for, which he makes sure to communicate clearly to me. Moreover, he values me as a crucial member of the team so my rates aren’t an issue. He knows the value of my work and frequently contacts me for any project he might need help in. Once he sees the results of the past projects, he continues to send work my way. The more detailed your customer profile is, the better. More than just adding a significant amount of details, you can also create more than one ideal customer profile. You can develop an ideal client profile similar to the above with just three steps. Here’s how: 1. Define yourself first to establish the attributes that make them ideal. If you know who you are as a person, you’ll most likely know the type of person you’d love to work with. Start with the usual key traits that show up whenever you’re working with a client or interacting with customers and base off from that. For instance, if you’re the independent type when working, you might prefer someone who lets you do your thing and won’t micromanage you. If you’re the kind of person who likes being heard, include in your customer profile that they need to be open to feedback and suggestions. If you have a non-negotiable stance on your rates, you can include that he or she is the type who won’t lowball your rates. 2. Define your customers’ basic details. Now that you’ve established the part about what makes them your dream customers, it’s time to determine the other details. You can start with the following details: Company size Industry Location (local or anywhere) Work role Online hangout places above are just some factors you can consider to start with. Feel free to add more if you think a detail is relevant enough to be included. 3. Don’t be afraid to delve deeper. The last step is the most crucial of all. You need to get to know them deeply to have an effective message they’d want to read. Get familiar with their needs and wants to make sure your message speaks to their innermost desires, needs, and problems. 6 questions to ask customers to improve your sales.You can ask the following  questions to start with: What do they like? What does he or she value the most when it comes to choosing someone to work with? What are their struggles? What are their most prominent beliefs and opinions? What do they aspire in their life and business? What keeps them interested? These are just a few questions to help you imagine who your likely ideal audience is. Once you have a distinct image of the kind of customer you want to attract, writing a message that speaks to them becomes much more manageable. You can also add other psychographic details such as education level, personality type, fave blogs, and political affiliation, among others. Including most of the above will definitely allow you to build a complete picture of who your ideal customer is. Once you have that, crafting a message that speaks to your target market will be a much easier task! Determine What Their Pain Points Are Now that you have a complete overview of your ideal customer, it’s time to zero in on their pain points. This is a particularly important part because crafting the kind of marketing copy that attracts is your dream audience is all about knowing their problems and needs. However, it’s important that you don’t make any assumptions about your audience during this process or your message won’t likely resonate with them. That’s why you should start by asking the right questions. Use focused and open-ended questions that will allow you to learn more about your prospects and their struggles. For example, if your target is small business owners looking to expand, you may ask them questions like: What has stopped you from growing your business so far? Why? What aspect of your business has taken the most time and money? Why? What’s your number one complaint about running your business? Why do you think it’s happening? If you noticed, the above questions sought to pinpoint a particular issue first and then the reasoning why that problem occurred or keeps on happening. This line of questioning allows you to get to the root of the problem and gain much deeper insights on how you can help them solve that particular issue. Another method you can do is to analyze how they interact online. Should you have limited or no chance to survey your ideal customers, you can look at the places they hang out on online such as social media  and forums. Some things you may want to look at are: What do they frequently ask about or discuss with others? What kind of information are they consuming? Are they frequent readers of marketing blogs or news sites? What can you glean from their online behavior? Do they spend more time on social media than any other platform? Why could this be so? The key here is to keep asking and asking until you get to the crux of their behavior. Maybe they’re on social media so much because they’re invested in the personal lives of others or are managing their business pages. You can then note the info down and see later on if it’s something you can use in your message. Whether you choose to engage with your ideal customers directly or analyze them from a distance- the important thing is to listen. Listening well will allow you to peel back the layers of their persona and what they’re struggling with. If you’re able to do that, you’ll be able to glean valuable customer insight that will allow you to speak to their inner desires and concerns. But don’t just resort to using your knowledge of your customers’ pain points to twist the knife and aggravate their pain. A more sustainable and non-icky route is to use it so you’ll know how to position yourself as the solution. Once you know what makes them tick, you’ll know the exact things they’re experiencing and would want to avoid. You can then use the information so you can figure out which pain points you can then help solve. From there, you can also figure out which desires you need to fulfill or fears of theirs you can help overcome which can be the basis of your business offer. Position Your Offer as the Answer to Their Pain Points This takes us to the next step which is to position your offer as the solution to their problems. You have to be able to convey how you can provide value in their lives and how you can help solve any of their particular pain points. You can include any of the following to position your offer: Name your target audience. It’s important that it’s clear to your ideal customers that your business is geared toward them. You can do this by naming them directly or characterizing them in your message. Here’s a great example by Lever: In their message, they make it clear that their target audience mainly consists of recruiters and hiring managers. Show them that you understand them. This is where your research comes in. Mention a specific issue they’re likely still struggling with and include that in your message. This conveys that you know them and are intimately familiar with what they’re facing. Toggl (image below) does this by including the line â€Å"Where did the time go?† For many of us, it’s easy to lose track of time and wonder how you spent it all along. The brand aptly addresses the said concern with the headline they used in their homepage. State your key benefit. For this part, make sure you include the most compelling reason why they should do business with you. Buffer does this below by stating that they can help you save time when it comes to managing your social media. Provide a context on how you can help them. To make your message more powerful, it’s not enough to mention a specific benefit. Take it a step further and provide an instance when your product or service can be valuable. This makes it easier for them to understand how your offer  fits in with their needs or problems. Shopify does this by stating that you can use their platform â€Å"whether you sell online, on social media, in store, or out of the truck of your car...† It makes it easier for Shopify’s visitors to self-select whether the platform is suitable for them or not. Add your most compelling differentiator. It’s not enough to offer them the solutions they need, you also have to let them know what makes you different from your competitors. You can do this by mentioning a USP that fulfills a specific problem your core audience.Dreamland does this perfectly by stating that they’re â€Å"The only brand with the rights to use the patented Miracoilâ„ ¢ springs - the world's most advanced spring system to date.† Once most or all of the above are in place, you’ve now made a solid positioning that will grab the attention of your ideal customers! Here's how to craft copy that your audience will connect withCrafting Copy That Your Audience Can Connect With Now that you’ve got their attention, it’s time to craft your marketing copy in a way that your audience can resonate with. No matter how well you’ve positioned yourself, it won’t mean a thing if you can’t properly translate that into your message. That’s something you can accomplish through the below tips. Create the Perfect Hook Through Social Listening Leading with the right hook allows you to build on the interest of your prospects and encourage them to read more about your message. To craft the kind of hook that will win over your audience, it has to first speak to what they’re going through- specifically their wants and fears. You’ll know what those are by doing social listening research  that involves: Tracking mentions of your brand or business on social media (e.g. Facebook, Twitter) Checking out review sites on what customers are saying about your products or services (e.g. Amazon, Yelp) Analyzing your online metrics to see if there are any patterns or trends you should take advantage or steer clear of (e.g. increased traffic from Instagram, backlinks from bad sites) Doing the above can clue you in on the conversation that’s going in on their heads and what kind of words they’re using. The key here is to use the same words in your message so they can resonate with what you’re trying to convey. For example, if the primary concern of your ideal customers is self-improvement, use words that would tie in with that concept. Using words like success, purpose, transform, achievement,  and their variations to hook your target prospects is an effective way to cater to their deepest desires and needs. You might craft your hook like this: Transform your life and finally achieve the business success you’ve always wanted! Let me help you become more confident and proactive in building a business that aligns with your life’s purpose. Craft Boredom-Free Messages That Stick to Mind If you haven’t noticed, today’s web readers get bored fast. And bored people hop on to the next thing that will catch their attention. So once you catch your ideal customers’ attention, you need to be able to keep it with a boredom-free marketing copy that will stick to their mind even after they’ve finished checking you out. One of the ways you can do that is by writing conversationally. Why? Because people won’t be able to connect with your brand or business if you’re always talking jargon or doing a lot of â€Å"business speak.† That’s why it’s important to craft your marketing copy like how you talk. Use â€Å"you† a lot and don’t make the mistake of only talking about yourself or your business. Just like in real life, no one likes people or businesses that are always full of themselves. Your message should be about them and what they could get from you. Another way to keep your readers from being bored is to avoid marketing buzzwords. Using marketing drivel doesn’t add any value to your message and will only serve to make you sound hollow. Moreover, it makes you sound like everybody else which is the surest way to be thrown into the â€Å"businesses no one really remembers† category. The key thing to remember here is to just make sure your brand sounds real. If your brand is a reflection of yourself, incorporate parts of yourself that you want to show. Maybe you have a straightforward, no-BS approach way of communication, then make sure it’s evident in your copy. One particular example of a business that does this well is Firebox. It’s a fun, humorous brand that likes incorporating amusing takes on gift-giving. Check out their latest homepage copy: They tweaked their site’s headline in light of the Christmas season to let people know (cheekily) that the holidays is really all about the gifts. You don’t always have to use humor to make your message interesting. Just do most, if not all, of the above tips and you can make your brand appear more accessible and easier to connect to! Sell Without Using Hype Hype-based selling is all about using exaggerated tactics to fire up readers so they would be more compelled to buy. Although it’s common to see this type of tactic used on today’s marketing copy, it can easily backfire since you’re trading your credibility for short-term returns. It’s much better to go for a method that’s much more viable to use for the long run because it’ll help build loyalty toward your brand. A good example of a hyped up claim is, â€Å"If You Know How to Write, You Can Be a Published Book Author in 2 Weeks – Guaranteed!† As a writer myself, I know that it takes more than just knowing how to write to be a published book author. You have to have specific knowledge of what you’re writing about and be able to self-publish and market it or get a publishing outfit to help you distribute your book. More than just that, it would take more than two weeks to publish a book. The only way that kind of claim would be valid is if they’re churning out ready-made books for people to publish. This type of implausible claims can only appeal to those who are impatient for results and such people would likely drop you the second you fail to live up to your claims. If you’re looking for long-term customers who will stick with you, that isn’t just the way to go. Even without hype, you can write powerfully persuasive marketing copy  by tailoring your message to resonate with your ideal customers’ needs and wants. Because at the end of the day, conveying your value is still what seals the deal. Write With Specificity Including specific details in your message is another remarkable way to increase your credibility. It’s not only more believable but it also positions you as a knowledgeable source when it comes to that topic. Sharing specific data means you did your due diligence in advance so you can provide your prospects the right information to aid in their buying decision. Rev does this by sharing a statistic on their ad that they can tie in with their services. While in their caption, they provide a specific turnaround time (24 hours), their accuracy rate (99%), and their price per minute ($1). This goes beyond your standard spiels like â€Å"quick service† and â€Å"accurate work.† After all, people will have different definitions of what fast or accurate is so it’s better to be specific on the exact meanings of your claims. You can also apply the concept of specificity when it comes to your benefits. Just choose one specific benefit that has the most advantage for your target market. This helps your message to immediately resonate with them. TransferWise uses this method to  make  their home page’s web copy more compelling. They start out by stating how much exactly do banks typically charge when sending money (up to 5% in hidden costs) and that they’re actually â€Å"8x cheaper,† which means more savings for its users. By using the above tactics, your target prospects will be going, â€Å"This is for me!† in their heads long before they’re finished reading what you have to say! Converting Your Best Prospects to Lifelong Customers Now that you’ve managed to grab their attention and attract them to your brand, it’s time to convert them as lifelong customers. Once you’ve got good people looking at you, it only makes sense to have them on your team- for good (or as long as possible). Overcome Barriers to Purchase Most people don’t just buy on a whim. If it’s an especially big purchase, you can bet that your customers will likely take their sweet time thinking about whether to buy it or not. Converting your target prospects  into actual paying customers means you have to be able to pre-empt any concerns they may have about buying from you. A good way to do this is to reframe the cost of your offering especially if the product or service you’re offering is expensive. Cast your pricing in a different light by positioning the cost as an investment for them. Let them know that they’d only need to pay a high fee once and that they’ll be able to reap the returns repeatedly in the future. Or you can also break down the total cost to a much more digestible amount. For instance, if you’re offering a $30 monthly membership course, let them know that they’ll get to learn from your expertise for just $1 a day or for less than the cost of one Starbucks coffee. Whatever paints a better picture for your audience. Another way to make the buying process easier is to offer different price tiers  such as the one below: This is because not all costs can be reframed. That’s why in such cases, it’s better to just have a variety of pricing points that your audience can choose from. Lastly, take away the risks of buying from you. Offer a free trial or a money-back guarantee for a specific period of time. Using the above tips will definitely ensure a much smoother buying process to help your prospects become your lifelong customers. Get People to Act on Your Message with a Strong Call-to-Action  Copy What’s a superbly crafted message if it doesn’t compel your target audience to act? Now that all the other elements are in place, the next logical step is to move them toward a specific action. For that, you’ll need a call-to-action or CTA to end your message. Compelling calls-to-action prompts your prospects into engaging with your brand or website in some way. And for that you’ll need two things: a compelling button copy and a striking visual presentation.  Here’s an amazing example by HubSpot: In the above example, they ditched the standard â€Å"Sign Up† and â€Å"Free Trial† CTA copy for a more benefit-oriented one: †Convert More Visitors.† Moreover, they made sure the CTA button popped out by using the color green to contrast with the orange background.

By using ''The Three Ecologies'' by Felix Guattari and '' Essay

By using ''The Three Ecologies'' by Felix Guattari and '' Frankenstein'' to use evidence. find a subject in which the Three ecol - Essay Example As a result, the global world will experience increasing homogenization from the sponsorship of control forces, which he names Integrated World Capitalism. It is under the three relation types (subjective, social and environmental), which constitute the three ecologies under the Guattari’s book title (Ricke, 2012). This article will discuss the environmental impacts of a meat industry. In addition, the essay will focus on the measures that people can take to reduce the environmental disasters and why people fail to act as a group. Guattari indicates that people should think in unison about the three crucial ecologies based on a worldwide scale under the ethico-political point of view as he labels it ecosophy (p. 28). According to Guattari, it is unheard of for people to separate the three ecologies especially because he argues that the divide in culture/nature has fallen down due to technical developments (Ricke, 2012). Extending the meaning of ecology in order to take into co nsideration the human subjectivity, environmental concerns and social relations, â€Å"The Three Ecologies† indicates that all the ecological Earth crisis threatening the planet originates from capitalism's expansion. Therefore, Guattari suggests that people should develop new ecosophical strategies that will respect the distinctions between a living system and another. On this note, it is essential to discuss the environmental impacts of meat production and consumption. Environmental impacts of meat industries By March 2010, the global production of meat tripled, and the trend had been so for three continuous decades. Consequently, by 2020, the meat productions all over the world will double the amount currently (Dosse, 2011). The increasing livestock evolution exerts several impacts not only to the environment, but also to the social life such as environmental destruction, worldwide economy, and impacts on human health. Brief Background Statistics show a shocking aspect by indicating that when a person consumes one pound in meat form, it is equal as leveling fifty-five square feet in terms of rainforest. The production of meat is the leading contributing aspect causing environmental issues in the world such as water crisis, pollution, climate change, rainforest destruction and the diminishing arable farmland (Miller & Spoolman, 2008). In as much as people might gather health advantages of consuming meat, the same not only puts their health at risk, but also indicates a significant danger to the environment in the future. More so, it is crucial to outline some of the key results in the report. Over 1.7 billion livestock in the world constitutes the livestock production, which occupy over a quarter of the entire land on Earth. The production and distribution of animal staple feed takes around a third of the entire arable land. At least forty percent of the worldwide agricultural product from the domestic sources comes from livestock production (Guattari , 2005). The sector of livestock production inclusive of transport and feed production emits at least eighteen percent of the entire greenhouse air pollution through gas emissions in the world (Ricke, 2012). Around 800 million citizens in the US could consume the entire grain that livestock feed. The industries feed their farm animals using at least 70 percent of the grain. Industries consume over a half of the total water consumption in the US for livestock product

Managing Performance Assignment Example | Topics and Well Written Essays - 500 words

Managing Performance - Assignment Example on what awaits in the achievements list as a strategy of organizing and empowering the human resources to meet important organizational goals and objectives. Managing performance underlines and therefore is inexorably related to every tasks of the human resources of a company (Cardy and Leonard 169). This includes its organizational culture, the approach to completing tasks and communications strategy. The extent and importance of the performance management plan is based on the structural context and can differ across organizations. Moynihan specified that managing performance involves applying strategy by aligning the job designations of the staffs along broad organizational issues and long-term objectives (189). In addition, it should be integrated, in the sense that it links different organizational aspects, human resources management, aspirations of individual staffs and working teams. As such, performance management ought to incorporate: a) ways to improve performance of the staffs across all units of the organization including individual respect among the workforces; b) teamwork; c) a clear development plan since this is the only way to ensure continuous productivity and development of individual workforces and teams to enhance their performance, and d) managing behavior by ensuring that the staffs are motivated to adopt a working culture that permits and encourages sound working relationships (Cardy and Leonard 170). Effective communications between staffs and across departments and proper tools to measure and make vital improvements it is one of the ways in which employee performance management can be achieved. Managing performance ensures the workplace is safe and enjoyable for every employee to work in (Cardy and Leonard 171). It improves interpersonal relations, psychological and physical health by eliminating risk factors associated with them such as harassment. As such, it improves productivity, efficiency at work, and career development. In

Operations Management Essay Example | Topics and Well Written Essays - 2500 words

Operations Management - Essay Example The period from Friday to Monday was commercially feasible, with more or less exactly twice as many sightseers on Saturdays and Sundays than on Fridays or Mondays. People usually start coming before 4:00 pm, as they would like to see the milking and then leave for home. However, neither Fred was not ready to start earlier and neither were the cows. Nonetheless, generally, people are tolerant and every person gets their turn to observe the bit of high technology. The accessibility of the farm also causes a number of problems. The entire competences of the organisation are not within reach of every client. The once weekly deliveries by Gillian as well causes issues as shops and dealers are not capable to function in a ‘just in time’ manner, limiting the selling methods that can be put to use. The problems Gillian faces while making an effort to boost their productivity is huge. A few of which were recognized as, to increase the amount of dairy farm sightseers during the ye ar 2012 by 50 percent from 14800 paying farm sightseers during the year 2011 to 22200 paying farm sightseers during the year 2012.... Together with the small viewing space, lack of ice cream flavour variation as well as the insistent advertising drive of rivals the amount of business generated from every client is lesser as compared to the amount that is required. Key to business expansion is repeatedly raising sales by means of boosting the business generated from every client and increase the concentration of the business on client contact. With the intention of examining as well as suggesting alternative preferences, information on the condition of the market as well as the opposition present must initially be collected. The major crisis is evidently the amount of visitors presently being received by the dairy farm and the way this figure could be improved. â€Å"Sudden changes of previous trend hardly happen excepting entering strong new players into the region, spoiling the farm's reputation hugely and investing tremendously on the marketing for its farm shop. Moreover, in terms of Holly Farm's managing on it s farm visitors, this sudden change of the number of visitors could lead to collapses of its operations. These reasons discussed above clearly show that Gillian's demand forecast is not reliable Hence, they have to forecast in the other way† (Waters, 2002, p. 82). Other then the capacity constraints, the milking parlour has queuing issues. This case indicated that more or less 80 individuals visited the gallery from 4:00 pm to 5:00 pm on a busy day. As a result, a line is made earlier than beginning the milking parlour and is not explained the line for a moment. The queuing issue simply leads to customer discontent and could give rise to severe drop in its entire returns. Abolishment of explanatory audio tape through headphones would be useful. It is understandable that the tape

Objective Of The Value Management Construction Essay

Objective Of The Value Management Construction Essay The initial massage from the city authorities is to have the new-build modern local government administrative headquarters consist with high quality specification, to replace the old aged located government in various locations. Their investment is to integrate the public sector department to increase efficient administration. The aim of the VM study of the new project is to achieve the concept of the value for money aspect. Which is mean the stakeholder need and the objective in clearly identify. OBJECTIVE of the VALUE MANAGEMENT Value Management (VM) is a service that maximises the functional value of a project by managing its development from concept to occupancy through the audit of all decisions against a value system determined by the client. VM consist of the combined application of value methodologies and other methodologies at organisational level (from strategic to operational) in order to improve organisational effectiveness (G.Moris Pinto). Value methodologies included the process, tool and techniques from the Value analysis (VA). VA is aimed at the organised approach to the identification and elimination of unnecessary cost (J. Kelly S.Male), The value methodologies include the concept of function, which is the basic need or must in term of preference, the concept of cross functional teamwork which is based on a multidisplinary team approach in the environment of workshop to enable a broad view and an increased knowledge of situation and the concept of a structured process, which is based on creative thinking, in the vertical or lateral thinking to approach solution or solving the problem. VM Strategic Briefing Study A VM in the strategic level is least appropriate given information and unclear basic need of the construction project at this stage. The client is clearly exposed to the high risk and danger of unclear objective. The critical mission here is to define the project function and make it clear, simple and understandable sentence to satisfy the clients objective has yet to be confirmed. The VM at this stage is to analyse the initial information available and fully aware of the problem which may occur at surround the project and to develop the project objective that formally authorises a project and the strategic fit with the corporate aim of the client organisation. The strategic planning in stage is comprises with three processes, in the stage one: Orientation and diagnostic phase and the stage two: workshop phase. The final stage is the implementation phase. Pre- Workshop Study Orientation and Diagnostic phase In initial phase is planning to discover the information and documents of the project that may use at the workshop phase. The value manage will meet the commissioning client, project sponsor and key stakeholder to conducting interview, briefing the value process and the reviewing documents. Throughout the document analysis, the agenda of the workshop will be developed. Identify the key stakeholder by interview is the first approach to define the need and expectation of the key stakeholder, to understand the organisational structures and corporate culture that is crucial for the preparation of agenda at the workshop. Throughout the documents analysis, general information will discover like the existing size of the organisation, the location of project, the existing drawing of the project to review if there any constraint of the underground services, if possible take a site condition survey and record the surround the project environment that will help for the understanding the risk that may impact the project. Refer to quick review the cost estimation, the construction estimated budget of 25 million which is mean the GBP 2000/m2, reference from the Spons prices book 2008, cost modal for a high quality City office in the central of London was GBP 2004.45 sqm (not include fit-out) in the year 2004, the estimation budget is meet the average satisfactory level. However the construction in the city is exposed in high risks and uncertainty such as the construction difficult, compensation for the use of title, delay on the site acquisition, and preservation of culture heritage building, volatility of the interest, exchange rate and prices escalating that may cause the budget over run and put the project in to the high risk. And to deliver the effective high accuracy cost estimation is require a substantial amount of time, cost and labour intensive. It is highly recommended for Private Finance Initiative (PFI) procurement route as it is preferred Government Construction Strategy. PFI is mean the p rivate sector invest in the workforce to provide a service to the public sector, including capability and facilities, rather than the public sector acquiring the necessary assets itself through a traditional procurement process (C. Dale G. Stephen), there way of arrangement also is budgetary benefit for the government. Selection of Cross Functional Teamwork Member The team member is greater in number at the strategic stage to generate idea or thinking and smaller when the technical detail of the project is being involved, the initial size of team tends to be large as 18-20. The client build team member composition should be selected from the multidiscipline to provide input relevant at the strategic stage. They should be architect, accountant, engineer, operator and maintenance. The involving with the design team is highly recommended at the initial stage. That design team can be proactive identifying a batter way of proceeding throughout the project largely lost. The weakness of the independent review team overseeing the work of design team, there are totally independent, no preconceived ideas contributed during the workshop. There can be only a reactive or as audit team. The tool of the selection of is recommended to be taken by the ACID test (refer appendix A). There are several factor need to take into account during the selection of the team members. To avoid multiple representations from one discipline. To prevent argument in favour of the multiple represented organisation. To provide the hierarchical mix within the team, the mix in team is generate creative comprehensive thinking which is reflect from difference level rather than being control by few senior. To understand the relationship between team member. The completeness of team member need to be further with the client any apparently missing members. Proposed Agenda for the VM Study to Focus The main agenda of the local government is seeking for a new government office in the city centre for integrated all local government in the single location, to perform all function of local government administrative in the sustainable and high quality building that fulfil the socio-economic, recreational and spiritual of the residents and employees. The figure 1.1 indicates the job plan and the sequential of the activity in the process of value management. Figure 1.1 the value management Benchmarked Brainstorming Brainstorming is a group of participants gathering idea. All ideas are recorded and none are discarded under the prioritisation exercise. The session duration is taken about thirty minute to an hour that produce ideas may resemble science fiction. Client Value System The Client Value System is to focus the client business to explore the place of structured value criteria within an existing quality environment. A client value system diagram will construct by the view of the client and decide the value criteria by the client. After complete the matrix diagram, the ranked value criteria in order that represented the satisfactory client value criteria. Time Cost and Quality Draw a triangle with the time, cost and quality at each angle. A dot placed within a triangle that describes the relative important of time, cost or quality in relation to the project as the team consensus. Timeline Timeline is a focusing technique or a simple milestone used to show duration of the project that will happen. The aim is to sensitising the team to the critical anticipated dates. Function analysis system technique The FAST is a method that helps to describe and to interpret complex system. Starting by a principal function that will be decomposed to component functions, further decomposed to element function. The objective at the strategic stage is to lay the foundation for the solution to the problems that offers the best value for money. FAST is the closing techniques that lead to the primary objective after the issue analysis. Expected Output of the VM Study After the event of the workshop, the anticipate deliver of the VM study will be robust business case with the project mission statement for the purpose of the project that clearly define the scope and the capital expenditure budget with the cashflow constrains and the whole life cost of the building. A high level risk has been registered that the project possible to process for the next project briefing study. Simple programmes include the phases of the project and organisational structures for the project delivery with the initial procurement strategy plan. Recommendation of the follow-up VM Study Project briefing study VM Concept design study VE / RM Final sketch / Scheme design workshops VE / RM Operation work shop. VE / RM Fig Value Opportunity mapped out on a modified RIBA plan of work. Source : Male et. Al (1998) The Value Management Benchmark Despite of the value study, the OGMs Achieving Excellence in Construction Framework for Construction Procurement shell keep reviews in its gateway at all the relevant stages of the project. Project team should regularly measure the effeteness of the process and outcome. Conclusion In generally the form of the modern building should in the characteristic by: The concept of sustainable building, which is refers the structure and process using is environmental responsible resource efficient throughout a building life cycle. The concept of simplicity and clarity of forms eliminates of unnecessary detail, which is focus on efficient and waste reduction. Form follow function that the finish building design should derive directly for its purpose. VM study should consider the whole life value generated to the business and community and not simply focus on minimising initial capital cost. Does the building deliver social and economic benefit for the surround community? Is the building design and construction of high quality, including detailing?

Teenage Alcoholism Essay -- essays research papers fc

ALCOHOLISM This research paper is on alcoholism and its affect on teenagers and adults. This piece will fully outline alcohol from its origin, and different types of alcohol, all the way to the treatment of alcohol addiction. Reading this paper will hopefully shed some light on the fact that people with an alcohol addiction do not only hurt and affect themselves, but also make the people around them susceptible to the same fate. I.  Ã‚  Ã‚  Ã‚  Ã‚  Ethyl alcohol (also known as drinking alcohol), is one of the oldest drugs in the world. Five thousand years ago, the people of Mesopotamia drank beer and recorded it on clay tablets. The ancient Egyptians brewed and drank beer also.1 And today, alcohol is probably used in every country in the world.   Ã‚  Ã‚  Ã‚  Ã‚   There are several types of alcohol, but ethyl is the most common and is the only one that can be consumed. Other alcohols include: Methyl, used in antifreeze and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   cleaning solutions; Isopropyl, which is used in rubbing alcohol; Ethylene, also used in antifreeze; and Glycerol, which is used in hand lotions and plastic explosives.2   Ã‚  Ã‚  Ã‚  Ã‚   Alcohol is made through a process called fermentation. Fermentation turns fruit juice into wine and grain mixed with liquid into beer.3 This process is completed by a group of microscopic organisms, mostly made up of yeasts. When the yeast bacteria act on the sugar (glucose) in the fruit juice, they produce alcohol and carbon dioxide.4 Alcohol addiction or alcoholism is a diseased condition resulting from the excessive or persistent use of alcoholic beverages.5 These beverages include: whiskey, wine, wine coolers, beer, liquor, hard cider and many others. Alcoholism is thought to arise from a combination of a wide range of physiological, psychological, social and genetic factors.6 Consumption of alcohol has greatly increased in the United States, many European countries and countries that were in the former Soviet Union. This is paralleled by growing evidence o... ...she has a drinking problem and second, that he/she knows that people with an alcohol addiction do not only hurt and affect themselves, but they also make the people around them susceptible to the same fate. Then perhaps we can slowly but surely put an end to alcoholism.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Bibliography World Book Encyclopedia 1995 Edition   Ã‚  Ã‚  Ã‚  Ã‚  Keyword(s): Alcoholism, Al-Anon, Alcoholics Anonymous ''Alcohol'' Funk & Wagnalls Encyclopedia, Vol. 1,   Ã‚  Ã‚  Ã‚  Ã‚  Harper & Row, 1993 Resnick, Charlotte A. and Gloria R. Resnick, To Your Good Health-2  Ã‚  Ã‚  Ã‚  Ã‚  nd Edition,   Ã‚  Ã‚  Ã‚  Ã‚  p. 374-388, New York, Amsco, 1989 http://www.tabc.state.tx.us/leginfo/sb35.htm   Ã‚  Ã‚  Ã‚  Ã‚  Texas Alcoholic Beverage Comission, 2001 http://www.edu.pe.ca/southernkings/alcoholreason.htm   Ã‚  Ã‚  Ã‚  Ã‚  no author given, no date given http://www.utextension.utk.edu/spfiles/sp491b   Ã‚  Ã‚  Ã‚  Ã‚  What to Know About Teen Alcohol and other Drug Use (downloadable   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  pamphlet) 2001